Ford Selección the brand of used car of Ford wanted to bring back the same excitement to their used that the new one have. The idea was easy, add them Smell New, not just an advert but the full sensation of be the first one that uses that car.
Advertised brand: FORD
Advert title: SMELLS NEW
Headline and copy text FORD SELECCION: Used cars that smell new.
Advertising Agency: BASSAT OGILVY MADRID
Agency website: http://bassat-ogilvy.es/
Creative Director: Alvar Suñol
Art Director: Alberto Espeja
Copywriter: Gonzalo Urbez
Published: April, 2012