giovedì, novembre 15

Upstairs Downstairs - The Hand-lit billboard

Upstairs Downstairs is a show about two classes under one roof in 1930s England. To demonstrate this clear and often cruel class division, we employed two "downstairs" servants of our own - Samantha and Andrew - to tend to the lighting needs of the "upstairs" portion of the cast on the billboard.

Our servants stood vigil seven nights straight, rain or shine and naturally, on top of their lighting duties, invited onlookers to tune in for the premiere.

Advertising Agency: DraftFCB, Auckland, New Zealand
Executive Creative Director: Regan Grafton
Creative: Freddie Coltart, Matt Williams
Group Account Director: Toby Sellers
Agency Producer: Kelly Gillard
Account manager: Jess Sheffield
Senior Account Manager: Sally Willis
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