sabato, marzo 2

Hashahar - Enjoy Like A Child!

To launch the three new flavors of Hashahar chocolate spread, a classic and favorite Israeli brand, we invited passers-by and passengers of public transport to photograph themselves with the sign which was designed to complement their arm gestures and create the illusion of continuity. They were then encouraged to tag the brand on Instagram.

Advertising Agency: Inbar/Merhav/Nissan, Tel-Aviv, Israel 
Creative Director: Robby Nissan 
Art Director: Raphael Nattiv 
Copywriter: Yulia Feldman 
Photographer: Omer Messinger 
V.P strategy: Yahav Draizin 
Supervisor: Anat Perlis 
Account executive: Uri Avrahami 
Social networks manager: Elli Omazgin 
Digital account executive: Amit Vermus
Source: I Believe in ADV
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