John West Australia sells 97 million cans of tuna every year, but because of their destructive fishing practices, another 10 million cans could be filled with sea turtles, sting-rays and dolphins inadvertently killed as by-catch.
We sent out John West Tuna cans in the shape of marine life to journalists, public figures and social influencers in order to raise awareness of their unsustainable fishing methods and put the problem in people's hands.
Advertising Agency: Saatchi & Saatchi, Australia
Executive Creative Director: Damon Stapleton
Creatives: Gene Brutty, Timothy Seddon, Darren Borrino, Stuart Turner
Group Account Director: Jasmin Barnes
Account Executive: Elizabeth Bourke
Producer: Claire Colohan
3D Designer: Mark Sterne
Source: I Believe in ADV