The death penalty is on table.
For the first time in a century, Puerto Rico faces the possibility of death penalty. To avoid it, Amnesty International needed to shift public opinion fast.
At the food court
We convinced James Reynolds to reshoot his known series exclusively depicting the last meals of 5 innocent men, wrongfully executed in the US. The message was placed on fast food trays in leading courts.
Advertising Agency: DDB Latina, San Juan, Puerto Rico
Chief Creative Officer: Enrique Renta
Creative Director: Leslie Robles
Copywriter: Gabriel Ríos
Art Director: José Rivera
Photographer: James Reynolds
Account Manager: Edgardo Manuel Rivera
Planner: Marisa Pujals