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venerdì, novembre 29

TAC - Ungiven Gifts #ungivengifts




The heartache of facing Christmas following the loss of a friend or family member on the roads is the focus of “Ungiven Gifts”, a touching installation of 209 Christmas gifts that will never given. Behind each of these gifts is a heartbreaking story of a life lost and of loved ones whose Christmas is ruined. 



The Ungiven Gifts installation, launched by Victoria’s Transport Accident Commission (TAC) will be in the State Library forecourt until Wednesday. Visitors can leave either a commitment to safe driving or a tribute to a loved one on the Christmas tree, or on Facebook.





Credit
Advertising Agency: Grey, Melbourne, Australia
Executive Creative Director: Michael Knox
Creative Director: Nigel Dawson
Creatives: Rohan Cooke, Laura Petruccelli
Photographers: Louis Petruccelli, Guy Lavoipierre
Producer: Kath Regan
Account Director: Jodi Gubana
General Managers: Randal Glennon, Kerrie Spaargaren
Source: Bloguerrilla + AOTW
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