#Untamed. A digital photo installation.

#Untamed is the first digital photo exhibition of its kind. An installation filled with your most unusual Instagram photos.

The art of being unique.
Countless Instagram photos are created every second. Photos that reflect particular points of view in the life circumstances of different people. Photos that are shared with the entire world. Millions of momentary snapshots. But which motifs are really unique? Mercedes-Benz and the new CLA are looking for Instagram photos with that uniqueness. That are new. Untamed. Photos that can be anything but one thing: average.

The rule: not following any.

Mercedes-Benz will collate these extraordinary views in #Untamed. A digital photo installation of a special kind. The idea behind this: the #Untamed Score shows how distinctive the style of your photos is compared to those of others. The most outstanding photos will be displayed in a unique installation in Paris and presented to an international public of art lovers.

Invisible Mercedes.

Mercedes-Benz presents F-CELL hydrogen fuel cell technology, 0.0 emissions.

The Mercedes-Benz billboard that shows you what you're breathing.

"Everyday, hundreds of thousands of Joburgers commute by car, adding smog and pollution to our already polluted city.

So we saw an opportunity to showcase Mercedes-Benz BlueEFFICIENCY technology, which gives off fewer emissions and uses less fuel than other vehicles.

We created a billboard, with a special chemical treatment, which discoloured as it absorbed smog and pollution. This showed Joburg motorists what their cars spew into the air every day. Driving a Mercedes-Benz with BlueEFFICIENCY could help change this and the very air we breathe."

Credits:

Agency: Net#work BBDO

Art Director: Warwick Rautenbach

Copywriter: Liam Olding

Fonte: Paperplane + Youtube

Tramp a Benz - "The best or nothing"

Il fotografo berlinese Stefan Gbureck è il protagonista di  Tramp a Benz, un progetto ideato dall'agenzia Jung von Matt di Amburgo per Mercedes-Benz.

Si tratta di un viaggio in autostop senza meta, durante il quale Stefan condividerà luoghi, esperienze e incontri attraverso facebook. A limitare la libertà del suo girovagare è un vincolo ben preciso: accettare passaggi esclusivamente da guidatori di Mercedes-Benz.

Fonte: Ypsilon2

Avoid surprises!

Il marchio Used 1 di Mercedes-Benz, è sinonimo di usato controllato e garantito. Per la sua promozione è stato realizzato un virale un tantino inquietante.


Fonte: Vincenzo Castrogiovanni