Google+
Visualizzazione post con etichetta smart. Mostra tutti i post
Visualizzazione post con etichetta smart. Mostra tutti i post

giovedì, settembre 18

Smart - FOR more safety. #WhatAreYouFOR

0 commenti


Smart ideas can turn the city into a better place. Like a dancing traffic light that makes people wait and watch rather than walk through the red light.

lunedì, maggio 13

Smart fortwo - It can park anywhere

0 commenti
The brief
Smart wanted to do a tactical action for their main target, who live in city centres. The benefit was clear: in city centres it's difficult to find parking space, so the most intelligent thing you can do is drive a Smart, which you can park anywhere.
However, we had a problem. The same one as always: the budget for the action was really small.

The idea
We did a mailing that was made up of a small cardboard Smart, that was completely three dimensional. Thanks to simple technology (an elastic band), the cardboard automatically folded up to form the car inside the mailbox, so that when it was opened, the recipient found a perfectly parked Smart. 
The message was obvious: "It can park anywhere". 



Credit

Advertising Agency: RMG Connect, Madrid, Spain
Creative Directors: Nacho Rojo, Nacho Herranz
Art Director: Nacho Rojo
Copywriter: Nacho Herranz
Producer: Antonio Ortega

Source: I Believe in Adv

mercoledì, febbraio 18

Stabilità creativa

0 commenti
Come cambiare la percezione nei confronti della stabilità su strada della piccola Smart?
L'agenzia Contrapunto di Madrid lo ha fatto con questo fantastico billboard.



Via
Related Posts Plugin for WordPress, Blogger...