TATA Motors - "Don't get your hands dirty."

Regional newspapers are usually printed on cheaper quality newsprint. Consequently dark colours bleed off the page and readers often end up with stained fingers. 

We used this "problem" to our advantage, to communicate the benefits of Tata Motors 24x7 On-road Assistence.

Don't get your hands dirty.

Credits:
Advertising Agency: Draftfcb+Ulka, Mumbai, India
National Creative Director: Ks Chakravarthy
Creative Director: Kartik Smetacek
Art Director: Devendra Mankame, Devendra Mankame
Copywriter: Devendra Mankame
Post Production: Cocktail art
Source: I Believe in ADV