3M Earplugs - Volume Pack

Brief: 

The task was to develop an original promotional packaging solution that immediately conveyed the product value of 3M’s Solar Earplugs – a product targeted at end users frequently requiring effective noise protection (such as musicians and festival-goers). Solution: 3M turned the purpose of the earplugs – to reduce noise – into an original package design. The container’s cap looks like the volume knob of a hi-fi system; when opening it to reach the earplugs, one seems to be turning down the volume.

Credits 

Advertising Agency: Scholz & Friends, Germany 
Chief Creative Officer: Martin Pross 
Executive Creative Director: Matthias Spaetgens 
Creative Direction: Robert Krause, Wolf Schneider 
Copy: Nils Tscharnke 
Art Direction: Sebastian Frese, Ralf Schroeder 
Agency Producer: Benito Schumacher 
Account Manager: Josef Hoehnow
Source: I Beleive In ADV