CPH Skatepark - Upside down and mirrored poster

We placed posters at skateparks in Copenhagen. 

The message was printed upside down and mirrored, so it was only readable in the reflections in the puddles on the ground. By targeting the skaters in the beginning of the autumn, we positioned Copenhagen Skatepark as the obvious choice for skating during the wet season.

Creative: Mikkel Møller
Source: I Believe in ADV