To launch the three new flavors of Hashahar chocolate spread, a classic and favorite Israeli brand, we invited passers-by and passengers of public transport to photograph themselves with the sign which was designed to complement their arm gestures and create the illusion of continuity. They were then encouraged to tag the brand on Instagram.
Credits
Advertising Agency: Inbar/Merhav/Nissan, Tel-Aviv, Israel
Creative Director: Robby Nissan
Art Director: Raphael Nattiv
Copywriter: Yulia Feldman
Photographer: Omer Messinger
V.P strategy: Yahav Draizin
Supervisor: Anat Perlis
Account executive: Uri Avrahami
Social networks manager: Elli Omazgin
Digital account executive: Amit Vermus
Source: I Believe in ADV
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