Promote the new Grand Siena, a compact sedan with a surprisingly spacious interior.
Solution
By using an optical illusion trick (Ames Room) we created an installation where the perception of the size of people was altered as they interacted with the space.
Credit
Advertising Agency: The Marketing Store, São Paulo, Brazil
Creative Director: Rodrigo Allgayer
Art Director: Levy Mota
Copywriter: Paulo Vasconcellos
Illustrator: Levy Mota
Planner: Roberto Sandrin
Planner Director: Albano Neto
Additional credits: Rafael Bruno de Melo, Ariel Avelino Santos, Fabricio Klug
Source: I Believe in ADV