WWF - "Shutter out of stock"

1/3 of animal species are at risk of extinction.

But how can people be aware of this issue when they can find limitless pictures and videos of their favorite animals on the internet?

WWF will collaborate with famous photographers to release a collection of endangered animal pictures at Shutter Stock.

People will be able to buy this photos online, but there will only be a many available as the number of animals left of each species.

The price for the pictures will also depend on the number of existing specimens.

Credits
Advertising Agency:Miami Ad School, Mexico City, Mexico
Creative Director:Uriel Sanchez, Carlos Cervantes