WWF and Miraflores Municipality joined forced to raise awareness on the state nature is in, and the problems it will face if we don't help now.
|Nature needs our help.|
The Plantmen leave us an important lesson: We shouldn't wait for nature to reach miserable conditions in order to realize that it needs our help.
Advertising Agency: JWT, Lima, Peru
Creative Directors: Fernando Iyo, Javier Graña
Art Director: Renzo Sanguinetti
Copywriters: Juan Pablo Peschiera, Luis Vega
Illustrator: Pedro Molina
Photographer: Yoshiro Zurita
Additional credits: Pollo Arce, Lorena Garcia, Sugey Rojas, Elena Monteverde, Pool Guillen, Jean Paul Dubois
Source: I Believe in ADV