mercoledì, febbraio 22

The Mercedes-Benz billboard that shows you what you're breathing.

"Everyday, hundreds of thousands of Joburgers commute by car, adding smog and pollution to our already polluted city.
So we saw an opportunity to showcase Mercedes-Benz BlueEFFICIENCY technology, which gives off fewer emissions and uses less fuel than other vehicles.
We created a billboard, with a special chemical treatment, which discoloured as it absorbed smog and pollution. This showed Joburg motorists what their cars spew into the air every day. Driving a Mercedes-Benz with BlueEFFICIENCY could help change this and the very air we breathe."

Agency: Net#work BBDO
Art Director: Warwick Rautenbach
Copywriter: Liam Olding

Fonte: Paperplane + Youtube

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