IKEA - Who said a bathroom should be just a loo? #ambient

"For the first time, IKEA Italy decided to advertise their bathroom collection. The aim was to get the people into the stores. We did the opposite. We brought an IKEA bathroom to the people.

During the world's most important design expo, The Salone Internazionale del Mobile in Milan, we've hidden a 20 mq IKEA bathroom inside the worst place in the world: a chemical toilet.

When people discovered it they got crazy."

Credits

Advertising Agency: 1861United, Milan, Italy

Executive Creative Directors: Pino Rozzi, Roberto Battaglia

Creative Directors: Serena di Bruno, Francesco Poletti

Art Director: Serena di Bruno

Copywriter: Francesco Poletti

Account Director: Silvia Cazzaniga

Account Supervisor: Matilde Dettin
Source: I Believe in ADV