Fevikwik - The First Reusable Piggy Bank.

A piggy bank is great for saving money. And useless once it's broken. But this is no ordinary piggy. It's a reusable one-the label says so. But how?

500 such piggys were given out to dealers across India. When they eventually broke it, they found a tube of Fevikwik instant adhesive inside.

Pleasantly surprised, they happily stuck together the "piggy" and reused it.

It gave the dealers a unique demo right in their homes and reasserted the brand's claim of instant fixing and ease of use.

Credits:
Advertising Agency: Ogilvy & Mather, Mumbai, India
Chief Creative Officer: Abhijit Avasthi, Rajiv Rao
Creative Director: Sameer Sojwal, Amitabh Agnihotri
Art Director: Shankar Kamble
Copywriter: Nandkishor Prabhukelusakar
Source: Campaign Brief Asia