WWF - The Plantmen

WWF and Miraflores Municipality joined forced to raise awareness on the state nature is in, and the problems it will face if we don't help now.

Nature needs our help.

The Plantmen leave us an important lesson: We shouldn't wait for nature to reach miserable conditions in order to realize that it needs our help.

Credits:
Advertising Agency: JWT, Lima, Peru
Creative Directors: Fernando Iyo, Javier Graña
Art Director: Renzo Sanguinetti
Copywriters: Juan Pablo Peschiera, Luis Vega
Illustrator: Pedro Molina
Photographer: Yoshiro Zurita
Additional credits: Pollo Arce, Lorena Garcia, Sugey Rojas, Elena Monteverde, Pool Guillen, Jean Paul Dubois
Source: I Believe in ADV