To advertise the rear parking sensors feature in the new Ford Focus, we created a poster that simulates how they work. When someone gets close, the reverse lights automatically turn on and a beep sound starts. Increasing its frequency according to the proximity.
Below the car we have the concept:
"New Ford Focus | Now with rear parking sensors."
Advertising Agency: JWT, São Paulo, Brazil
Executive Creative Director: Roberto Fernandez, Ricardo John
Creative Director: Fabio Brandão
Art Director: Lucas Aguiar
Copywriter: Raul Palhares
Photographer: Max Schendel
Source: I Believe in Adv
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