Vivienne Westwood Mannequins Turn into Domestic Abuse Victims

In Milan, British designer Vivienne Westwood turns the mannequins in her store window into victims of domestic abuse, giving them black eyes and bruises, to raise awareness of a growing problem.

Credit 
Advertising agency: Leo Burnett, Milan.
Source: Youtube

The Exhibition that shouldn't exist

The Exhibition that shouldn't exist doesn't have an artist and it isn't art. But it portrays the reality of the irresponsible arms trade around the world, turning visible a violent truth that many don't see.

This exhibition only exists because at every minute, armed violence makes a fatal victim. Because every year, 26 million people are forced to flee from their homes due to armed conflicts.

Because 300 thousand child soldiers are fighting wars and 2 of 3 people killed by armed violence die in countries at peace.

The Exhibition that shouldn't exist is a campaign for Control Arms, a global civil society alliance that is fighting for the Arms Trade Treaty, which will be negotiated on the next UN conference between 18 and 28 of march

Sources: Osocio & Bloguerrilla

Facebook round-up. #weekly 40

The seven most popular posts of the week.

One Photo A Day In The Worst Year Of My Life.

Viral video against serbian domestic abuse.

Swiss Hemophilia Association - Creative print ad.

Brief

Hemophilia is a hereditary genetic disorder that impairs the body's ability to control blood clotting and makes everyday life for a hemophiliac a serious ordeal. Even a small injury is potentially dangerous. But how do you make this come to life for those who aren't affected?

Solution

A print ad that uses the medium in a surprising way to communicate the message: Every reader has suffered a paper cut - without undue consequences. From the viewpoint of a hemophiliac, however, a normal magazine page is like a razor blade. The resolution comes on the reverse side of the ad: "For a hemophiliac this page is as dangerous as a razor blade."

Credits

Advertising Agency: Advico Y&R, Zurich, Switzerland
Copywriter: Patrick Bucher
Art Directors: Oliver Glutz von Blotzheim
Creative Directors: Martin Stulz, Dominik Oberwiler
Consultants: Pascal Trütsch, Jonathan Schipper
Photographer / Retouching: Felix Streuli
Media: Andrea Waldburger / Mediaxis

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The seven most popular posts of the week.

How to make your home safe from thieves

Evolution of the New York skyline, 1876-2013

Transformation

Ferrero Rocher strip tease

You can be someone's superhero!

Plastic bag - The Ocean's deadliest predator

Monday

100% Guaranteed Dead Helmet.

Road safety awareness campaign by Thai Health Promotion Foundation.

Credits

Advertising Agency: BBDO Proximity, Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Executive Creative Director: Vasan Wangpaitoon
Art Director: Arayanan Markchoo, Suthisak Sucharittanonta
Copywriter: Suthisak Sucharittanonta, Phacharanath Jamornchureekun
Photographer: Remix Studio
Source: I Believe in ADV

Freedom from Torture - Recruitment ads

Freedom from Torture has launched a campaign to raise awareness of torture around the World by placing mock job adverts in the recruitment sections of The Guardian and The Independent.

Credits.
Advertising agency:  Ogilvy & Mather, London, UK
Source: Civilsociety - Via: nonconvenzionale