TNT - "Push to add drama".

"To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text "Push to add drama" invited people to use the button. And then we waited... "

Credit:
Advertising Agency - Duval Guillaume Modem

Hendrix Studios - Live Shower

A beautiful action to encourage young musicians.

Credits:

Advertising Agency: Twiga, Moscow, Russia

Creative Director: Anna Gladkova

Art Director: Daniil Ryabota

Copywriter: Sergey Fedorov

Word as Image

"This project started nearly twenty years ago as an assignment in my typography class at art school. Students were encouraged to see letters beyond their dull, practical functionality. We played with their unique shapes and tinkered with their infinite possibilities. The challenge was hard, so the reward of “cracking” a word felt great. This became a lifelong project for me."

Ji Lee

May the condoms be with you.

Project by Benedetto Papi.

Under The Unminding Sky

"These paintings reflect my interest in the way that the road delineates and controls how we experience landscape. From the roadway perspective, we not only travel from one place to another, we see landscape in a varied and complex manner. I use water on the windshield to create a shifting lens for the way we see the environment: it both highlights and obscures our viewing. Perspectives slip and compress, while shapes and colors merge into one another. I also work with relationships between surface and depth, between flatness and illusion. These images are born out of real experience and have a close relationship with the medium of painting: its fluidity, transparency, and capacity for layering, mixing, and blending."

Gregory Thielker