"Urban Traps is a project where we lay traps for certain subcultures. Our goal is protect neighborhoods from infestation and collect different species for further study."
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| Hipster Trap |
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| Tea Party Trap |
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| Bridge & Tunnel Trap |
mercoledì, aprile 11
TNT - "Push to add drama".
"To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text "Push to add drama" invited people to use the button. And then we waited... "
Credit:
Advertising Agency - Duval Guillaume Modem
martedì, aprile 10
Hendrix Studios - Live Shower
A beautiful action to encourage young musicians.
Credits:
Advertising Agency: Twiga, Moscow, Russia
Creative Director: Anna Gladkova
Art Director: Daniil Ryabota
Copywriter: Sergey Fedorov
martedì, aprile 3
Word as Image
"This project started nearly twenty years ago as an assignment in my typography class at art school. Students were encouraged to see letters beyond their dull, practical functionality. We played with their unique shapes and tinkered with their infinite possibilities. The challenge was hard, so the reward of “cracking” a word felt great. This became a lifelong project for me."
lunedì, aprile 2
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