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giovedì, maggio 10

Subway Children’s Obesity Awareness - #Ambient.

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In order to dramatize the bad eating habits instilled in children, we designed child - shaped trash cans and placed them in shopping malls' food courts across 10 cities. The "boy" and "girl" were also placed in parks, schools, and high traffic streets. A child - shaped garbage truck also drove across 55 cities in Puerto Rico.
The message: " Feed them better. Subway"



Credit 
Advertising Agency: DDB Latina, Puerto Rico

mercoledì, maggio 9

lunedì, maggio 7

lolli-POP

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Chupa Chups - Thinking? Boring? Anxious?

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Source: Ads by AD

Shark-finning sundial

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Over 73 million sharks are killed for their fins every year, primarily for use in shark-fin soup.
South Africa is a major centre for the shark fin trade. The Endangered Wildlife Trust and Sharklife Conservation Group joined forces to bring shark-finning front of mind for South Africans. A limited budget and the prevalence of other equally deserving conservation campaigns were seen as barriers.
We produced unconventional sundials, using a fin’s shadow to count the number of sharks slaughtered every hour. These sundials were placed in busy public spaces across the country and an SMS mechanic allowed people to quickly and easily donate to the cause.

Credits:
Advertising Agency (Name, City, Country): TBWA\Hunt\Lascaris Johannesburg, South Africa
Creative Director: Justin Wright
Art Director: Justin Wright
Copywriter: Mike Vines
Producer: Greg Pentopoulos
Photographer: Clive Stewart
Executive Creative Director: Matthew Brink
Executive Creative Director: Adam Livesey
Executive Creative Director: Damon Stapleton
Published/Released/Aired (Month, Year): 26 March 2012
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