DNA Project #ambient

Every year in South Africa thousands of criminals escape conviction due to people disturbing crime scene evidence. The DNA Project set out to educate the public never to interfere with a crime scene. We created a 6x8m canvas out of small white stones. Onto this we spray painted the giant mugshot of a criminal. As people walked over the installation the criminal's identity became more and more unrecognisable.

Credits:

Advertising Agency: FoxP2 Cape Town, South Africa
Executive Creative Director: Justin Gomes
Art Directors: Reijer Van Der Vlugt, Brendan Hoffmann
Copywriters: Justin Osburn, Kenneth Van Reenen
Installation built by: More Design
Video shot and edited by: NiceOneSteve
Source: Paperplane + AOTW

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By Adam Koford

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The seven most popular posts of the week.

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Credits:
Advertising Agency: Neogama/BBH
Source: Brainstorm9

Under foot collection by Nic Joly

As we go through the journey that is our lives we come across situations, and make observations about what we see and feel.

With my under foot collection I strive to highlight my own observations and thoughts about my journey, and things I have seen.