Since the law of the 16th of June 2011, HIV positive foreigners who live in France get a new treatment. To find it out, tear this sheet out and fold it along the numbers.
6.000 HIV positive persons are threatened of deportation.
Faux fur isn’t always faux. It’s real - real dog and cat fur. Every day, an estimated 5400 cats and dogs are killed for their fur. They’re specially bred for this purpose, and their fur used on gloves, hats, jackets, shoes and animal toys. Retailers unknowingly sell these, consumers think it’s fake, and so demand stays constant. There’s a switch-off factor when it comes to animal cruelty – how do you make a horrific fact known, without people turning away? Make the truth hit home. Dog jackets were created and supplied to parlours frequented by dogs with celebrity owners. The jackets highlighted the simple truth behind “faux fur”, and inspired both celebs and the public to spread the message via Twitter. A label inside the jacket called for people make a fur-free pledge by purchasing a limited-edition sugar spoon master crafted by a well know jeweler, with all the proceeds donated to Fur-Free’s cause.
Credits
Advertising Agency: Ogilvy Brand Activation, Johannesburg, South Africa
Creative Director: Caroline Bergh
Art Director: Brett Terblanche
Copywriter: Jack Malepa
Photographer: Michael Doran
Additional credits: Bianca Christodoulou, Noeline vandenBerg
Source: I Believe in ADV
Every year in South Africa thousands of criminals escape conviction due to people disturbing crime scene evidence. The DNA Project set out to educate the public never to interfere with a crime scene. We created a 6x8m canvas out of small white stones. Onto this we spray painted the giant mugshot of a criminal. As people walked over the installation the criminal's identity became more and more unrecognisable.
Credits:
Advertising Agency: FoxP2 Cape Town, South Africa
Executive Creative Director: Justin Gomes
Art Directors: Reijer Van Der Vlugt, Brendan Hoffmann
Copywriters: Justin Osburn, Kenneth Van Reenen
Installation built by: More Design
Video shot and edited by: NiceOneSteve
Source: Paperplane + AOTW
