Instaglasses - Design concept by Markus Gerke

"Many people use Instagram. They all love the effects, and every one of them loves to take pictures and to share them with their friends. Wouldn’t it be great to capture your everyday life, your entire life, through beautiful filters? The design concept can give the appearance of glasses.

You activate the glasses by pushing “Insta” and option to choose between different filters. Are you enjoying a moment? Just take a picture with your glasses and upload the image straight to Instagram.

Life is beautiful, even more beautiful with filters."

Source: Behance

The Most Dangerous Species in the Mediterranean. #infographic

All around the world, 8 million tonnes of waste reach the sea every day. All this refuse is generated by human activity.

This non-recyclable rubbish is thrown into the toilet, onto the streets, into gullies, onto the sand and into the sea, turning it into tangible destroyer of marine life. But you can stop this from happening.

Uncontrolled waste is a threat to the seas.

Credits:
Advertising Agency: Small, Barcelona, Spain
Photographer: Klas Ernflo
Copywriter: Fran Segarra
Creative directors: Xavi Hidalgo & Fernando Planelles
Client: Government of Catalunya
Published: 2005
Source: Visual.ly

Pictogram rock posters

"This is my most ambitious, and maybe also the best, personal work I’ve done so far. I decided to pick a few bands and artists from the rock genre and make pictogram posters for them. Instead of just putting one single pictogram in each poster, like in my previous ‘Pictogram music posters’, I made as many as I could possibly come up with for each artist, and jammed them into one single poster. There is a total of 234 song pictograms in these posters. I started this project Jan 15th 2012, so I’ve been working on this for about five months. I am really happy and proud to be able to present them now. 

The bands and artists that I chose are: David Bowie, Bob Dylan, The Rolling Stones, Iggy Pop, The Beatles, Bruce Springsteen, Johnny Cash and Elvis Presley. I’m aware of the absence of female artists in this list. I’m sorry about that, and I will try to make up for it in future projects. "

Viktor Hertz

Source: BuzzFeed

Aides - Expulsions

Since the law of the 16th of June 2011, HIV positive foreigners who live in France get a new treatment. To find it out, tear this sheet out and fold it along the numbers.

6.000 HIV positive persons are threatened of deportation.

The fight continues on aides.org/expulsions

Credits:

Advertising Agency: TBWA, Paris, France
Executive Creative Directors: Eric Holden, Rémi Noël
Creative Director: Jean-François Goize
Copywriter: Alban Gallée
Art Director: Matthieu Darrasse

Fur-Free - Truth Coat

Faux fur isn’t always faux. It’s real - real dog and cat fur. Every day, an estimated 5400 cats and dogs are killed for their fur. They’re specially bred for this purpose, and their fur used on gloves, hats, jackets, shoes and animal toys. Retailers unknowingly sell these, consumers think it’s fake, and so demand stays constant. There’s a switch-off factor when it comes to animal cruelty – how do you make a horrific fact known, without people turning away? Make the truth hit home. Dog jackets were created and supplied to parlours frequented by dogs with celebrity owners. The jackets highlighted the simple truth behind “faux fur”, and inspired both celebs and the public to spread the message via Twitter. A label inside the jacket called for people make a fur-free pledge by purchasing a limited-edition sugar spoon master crafted by a well know jeweler, with all the proceeds donated to Fur-Free’s cause.

Credits

Advertising Agency: Ogilvy Brand Activation, Johannesburg, South Africa
Creative Director: Caroline Bergh
Art Director: Brett Terblanche
Copywriter: Jack Malepa
Photographer: Michael Doran
Additional credits: Bianca Christodoulou, Noeline vandenBerg
Source: I Believe in ADV