Baywood Clinic Laser Tattoo Removal - Business Card

To promote their laser tattoo removal services, Baywood Clinic created these temporary tattoo business cards so people could see what their skin would look like if they got their real tattoo removed. The cards came in a variety of skin tones.

The instructions at the bottom of the cards read:
Remove your tattoo temporarily:
1) Place card over tattoo to be removed
2) Apply water
3) Hold firmly against skin for approximately 30 to 40 seconds
4) Remove card backing slowly

Credits

Advertising Agency: Innocean Worldwide, Canada 

Creative Director: Gerald Schoenhoff 

Art Director: Jon Lane 

Copywriter: Brendan Sack

L' Enfant Extérieur by Cristian Girotto

Without bothering Jung and its "Puer aeternus" or Pascoli with its "Little Boy", we can certainly agree that, somewhere inside each of us, there's a young core, instinctive, creative but also innocent and naïve. What would happen if this intimate essence would be completely revealed?

L' Enfant Extérieur (The Outer Child) takes into analysis this possibility, showing us a world of men in the shape of children, as if the body could slip on the ugliness of life, less expected to imagine big fawn's eyes winking in the night clubs or little chubby hands shaking in the offices.

An examination that begins from the classical dichotomy shape-substance and that questions itself about the nature of purity and the unavoidability of the corruption, without taking itself too seriously, because in the end, you know, children like to play. 
( Text by Michele Panella / ioadv.it)

Credits

Original idea, art direction, retouch: Cristian Girotto
Photography: Quentin Curtat
MUA: Alexandra Hannoun

È nata una stella - Interactive film.

Per aumentare la sua brand awareness, Philippe Matignon, brand del gruppo Golden Lady, ha deciso di far vivere agli utenti un’esperienza interattiva, attraverso una video applicazione accessibile da una tab sulla pagina Facebook e dal minisito “È nata una stella”.

Una volta dato il consenso all'applicazione, il video viene personalizzato grazie all'utilizzo delle foto profilo dell’utente che diventa così il protagonista di una incredibile storia.

Credits
Creatività: MagillaGuerrilla
Video: Elenfant
Applicazione: Soolid
Fonte: Bloguerrilla

Facebook round-up. #weekly 23

The seven most popular posts of the week.

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Eat clean, work hard

The perfect moment

Family Tree

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Tim Burton's Legocy by Bruno Clasca aka Donnie

Balls Dream Band for @viralmente

I ragazzi di We Are Social tornano a movimentare la blogosfera con una nuova sorprendente operazione di engagement. Per il lancio di Please baby flush it dei Balls Dream Band, previsto per oggi, hanno preparato un blogger kit strappa sorriso e, come sempre, personalizzato (il video, in particolare, merita tutta la mia ammirazione ;) ).  

I Balls Dream Band sono veramente il gruppo del momento? Per scoprirlo non vi resta che... tirare la catena :)