For more contents visit letterstoindia.com
Source: Bloguerrilla
giovedì, marzo 7
Dove - Thought Before Action.
After years of celebrating Real Beauty and helping women find happiness in how they look, Dove decided to try something different. For the first time, we spoke directly to those responsible for manipulating our perception of beauty – art directors, graphic designers and photo retouchers – in a place only they could be reached.
Credits
Advertising Agency: OgilvyOne/Ogilvy, Toronto, Canada
Creative Directors: Matt Hassell, Ian MacKellar
Art Director: Stefan D’Aversa
Copywriter: Noah Feferman
Account Director: Aviva Groll
Account Supervisor: Asha Davis
Source: I Believe in ADV
mercoledì, marzo 6
Swiss Hemophilia Association - Creative print ad.
Brief
Hemophilia is a hereditary genetic disorder that impairs the body's ability to control blood clotting and makes everyday life for a hemophiliac a serious ordeal. Even a small injury is potentially dangerous. But how do you make this come to life for those who aren't affected?
Solution
A print ad that uses the medium in a surprising way to communicate the message: Every reader has suffered a paper cut - without undue consequences. From the viewpoint of a hemophiliac, however, a normal magazine page is like a razor blade. The resolution comes on the reverse side of the ad: "For a hemophiliac this page is as dangerous as a razor blade."
Credits
Advertising Agency: Advico Y&R, Zurich, Switzerland
Copywriter: Patrick Bucher
Art Directors: Oliver Glutz von Blotzheim
Creative Directors: Martin Stulz, Dominik Oberwiler
Consultants: Pascal Trütsch, Jonathan Schipper
Photographer / Retouching: Felix Streuli
Media: Andrea Waldburger / Mediaxis
Domino's Pizza - Thank you for all your likes.
To the 8 million of you who have Liked us on Facebook, thanks. Here's a little something from us, to you. It took a lot of dominoes, some hand-eye coordination and plenty of caffeine.
Iscriviti a:
Post (Atom)
