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martedì, dicembre 27

Nick Veasey - Merry X-mas.

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"We live in a world obsessed with image. What we look like, what our clothes look like, houses, cars....I like to counter this obsession with superficial appearance by using X-rays to strip back the layers and show what it is like under the surface".


mercoledì, dicembre 21

Subvertising n. 46

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Buona lettura.

José Rodolfo Loaiza Ontiveros - Disenchanted

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"Disenchanted seeks to demystify the modern fairytale. Rodolfo juxtaposes representations of animation's yesteryear with unexpected, almost antithetical situations. While his subjects (in another context) might embody the quintessential happy ending, Rodolfo reminds is that as individuals we are neither wholly immune nor entirely susceptible to viscera. We absorb a narrative that is neither truth nor lie, allowing elements of fantasy to become our reality, and so it should come as no surprise to discover elements of reality intruding on our richest fantasies. Even material that is created as an escape from waking life can be impacted by the real world, changing the original aesthetic completely".











giovedì, dicembre 15

St. Matthew-in-the-City - Mary is in the pink.

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"It’s real.  Christmas is real.  It’s about a real pregnancy, a real mother and a real child.  It’s about real anxiety, courage and hope.
This billboard portrays Mary, Jesus’ mother, looking at a home pregnancy test kit revealing that she is pregnant.  Regardless of any premonition, that discovery would have been shocking.  Mary was unmarried, young, and poor.  This pregnancy would shape her future.  She was certainly not the first woman in this situation or the last.
As in the past it is our intention to avoid the sentimental, trite and expected to spark thought and conversation in the community.  This year we hope to do so with an image and no words. We invite you to wonder what your caption might be.
Although the make-believe of Christmas is enjoyable - with tinsel, Santa, reindeer, and carols - there are also some realities.  Many in our society are suffering: some through the lack of money, some through poor health, some through violence, and some through other hardships.  The joy of Christmas is muted by anxiety.
In this season we encourage one another to be generous to those who suffer, to give to strangers, and to care for all – especially those who have the least.  Like the first Santa, St Nicholas did.
We invite all who celebrate the season to hold these different strands of a real Christmas together: anxiety and joy, suffering and compassion, Santa and Jesus".



lunedì, dicembre 12

Shell - Pedestrian Ghost. #Ambient

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Lo scorso 31 ottobre, Kiev è stata teatro di una sensazionale iniziativa volta a sensibilizzare gli automobilisti sulle possibili conseguenze dell'alta velocità.



Credits:
Advertising Agency: JWT, Kiev
Creative Director: Vladislava Denis
Art Director: Denys Savchenko
Copywriter: Anna Geraskina
Producer: Natalya Pavlova
Managing Director: Olga Lanovyk
Executive Producer: Alexander Cherniavsky
Producer: Boris Kirichek
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