Viralmente

venerdì, settembre 7

OSIM - Pop-up poster.

"Massage brings your strength back."

Credits:
Advertising Agency: Draftfcb, Hong Kong
Creative Directors: Iris Lo, Timothy Chan, Ming Chan
Art Directors: Ming Chan, Chiu Wai Hung, Mio Pang, Jeff Lai
Copywriters: Timothy Chan, Jann Yu
Illustrator: Joe Wan

martedì, settembre 4

1906 + Today - The Earthquake Blend by Shawn Clover

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After reading San Francisco is Burning, Dennis Smith’s superb book of San Francisco’s reaction to the 1906 earthquake, I got to thinking. What if I could precisely line up photos taken in 1906 with my own and combine the two together? I’ve always been frustrated by typical “then and now” photos because the photographer always seems to do a sloppy job aligning his ’then’ photos with the ‘now’ photos.

The Project

After sifting through catalogs of library photos of the devastation of San Francisco’s 1906 earthquake, I picked out a variety of photos taken from April 18, 1906 to 1907 that I felt give a well-rounded depiction of what was going on in the city at the time.

Now comes the fun part. Where was the exact spot the photographer stood? What was the equivalent focal length of his camera’s lens combined with the film medium? How high off the ground was the camera? Where was the sun in the sky? Everything needs to be precise when layering two photos on top of each other. My original idea was to tear away a piece of the modern photo to expose the 1906 photo, but after playing around a bit, everything seemed more interesting when the two were softly blended together.

I found that many of the original photos I planned to use were in fact unusable because the photographer was situated in a place where a building stands today. Others now have trees blocking the view. Oh well.

Website: shawnclover.com