A special print technology used in magazines, targeting the Axe audience, allows us to show the consumer, in an effective and new way, what to expect when Axe is used.
"Where there's AXE, there are the girls"
Advertising Agency: Lowe, İstanbul, Turkey
Creative Director: Emre Noyan, Can Apaydın
Art Director: Ekin Arşiray
Copywriter: Volkan Bintepe
Source: I Believe in ADV