AXE - Effect Project. Interactive magazine ad

A special print technology used in magazines, targeting the Axe audience, allows us to show the consumer, in an effective and new way, what to expect when Axe is used.

"Where there's AXE, there are the girls"

Credits:
Advertising Agency: Lowe, İstanbul, Turkey
Creative Director: Emre Noyan, Can Apaydın
Art Director: Ekin Arşiray
Copywriter: Volkan Bintepe
Source: I Believe in ADV

Axe - Revolving doors to promote The AXE Effect.

Images of different women were placed on revolving doors. Every time the doors were turned it appeared as the guy is sleeping with a different girl.

Credits
Advertising School: Hanyang University, South Korea
Creative Director / Art Director: Dongmin Shin
Copywriter: Jinuk Seok
Art Director: Jeongin Nam
Source: I Believe in ADV

Axe - Hot Girl vs Zombie.

Torna, in occasione di Halloween, l'irresistibile The Axe Effect. 

Fonte: Misterviral