To create awareness of the Heart and Stroke Foundation’s annual Ride for Heart, we transformed a wheelchair into a bicycle with the message “From Hospital to Health”. Placed in various Toronto locations, signage on the bike invited people to the Facebook page where they could register for the ride, sponsor a rider, find out more about the research supported by the Foundation, and watch a video of the bike being made.
Advertising Agency:Agency59, Toronto, Canada
Chief Creative Officer:Brian Howlett
Art Director:Naeem Walji, Yasmin Sahni
Copy Writer:Paige Tiberio
Studio Manager:Jared Smith
Production Manager:Oksana Oleksij
Prop Builder:Luke Pryshlak