Brian Kane - Healing Tool

Healing Tool is art designed for people in cars. A temporary public art installation using digital billboards on interstate freeways.

The goal is to provide a moment of temporary relief and unexpected beauty during the daily grind of commuting.
The piece builds on a body of work which simulates digital experiences in the real world. In this case, simulating the Photoshop Healing Tool to replace or patch over the landscape which is blocked by the billboard.

Heart and Stroke Foundation Canada Ride for Heart - Heart Bike

To create awareness of the Heart and Stroke Foundation’s annual Ride for Heart, we transformed a wheelchair into a bicycle with the message “From Hospital to Health”. Placed in various Toronto locations, signage on the bike invited people to the Facebook page where they could register for the ride, sponsor a rider, find out more about the research supported by the Foundation, and watch a video of the bike being made.

Tampax - "Until the last drop."

Credits:
Advertising Agency: DKP, France
Creative Director: Daniel, Mathias
Art Director: Daniel
Copywriter: Mathias
Illustrator: Daniel
Sources: AOTW + Bloguerrilla

Outdoor campaign for Black Sabbath’s comeback album.

The agency used a poster campaign where the poster emerges from layers of old posters that have been cut away to reveal that the legendary band has returned.

Credits
Advertising Agency: McCann, Copenhagen, Denmark
Creative Director: Mads Ohrt
Creatives: Andreas Rasmussen, Janus Hansen
Account manager: Celina Aagaard
Source: Bestadsontv

Facebook round-up. #weekly 51

The seven most popular posts of the week.

IBM Turns Its Ads Into Useful Urban Furniture

Dalmatian is not born, it becomes!

Monday!

Who's missing?

Epic!

WWF - Umbrella Tree

Amazing Trompe-l'œil

IBM Turns Its Ads Into Useful Urban Furniture.

"Smart ideas for Smarter cities"

Credit 
Advertising Agency: Ogilvy & Mather, Paris, France
Chief Creative Officer: Chris Garbutt
Executive Creative Director: Susan Westre
Copywriters: Lauren Elkins, Andrew Mellen
Art Director: Daniel Diego Lincoln
Creatives: Daniel Diego Lincoln, Stephane Santana
Photographer: Bruno Bicalho Carvalhaes
Agency Supervisors: Muriel Benitah, Mary McFarland
Tnx @curljam
Source: Co.CREATE

Vancouver Aquarium - Shark Fin Tidal Poster

"Our message promoting the Sharks & Rays exhibit was revealed with each and every tide. The floating shark fin would rise and fall, no matter the water level, drawing in curious onlookers and photographers in the high traffic area of Stanley Park. The first photo of the fin sparked a frenzy on social media networks including Facebook, Twitter and several local blogs and newspapers. As the tide receded and the poster was revealed, a second photo was released to the public. In the first week alone, the Shark Fin Tidal Poster garnered nearly 120,000 online impressions."

Credit
Advertising Agency: TAXI, Vancouver, Canada
Executive Creative Director: Kevin Barclay
Creative Director / Copywriter: Matt Bielby
Art Director: Tony Hird
Designer: Andrew Passas
Illustrator: Zara Picken
Photographers: Chad Jones, Tony Hird
Account Manager: Amber Foss
Source: I Believe in ADV