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venerdì, marzo 18

Museum of the Great War - An unexpected umbrella

In order to attract new visitors, the museum of the great war created a partnership with several hotels close to gare de l'Est, the Paris train station serving the city where the museum is located, only 20 minutes away. It provided the hotels with ordinary-looking, black umbrellas that were made available to guest at the reception desk in the event of inclement weather. Upon opening the umbrella, users were surprised to find themselves immersed in a 360° view of a WWI battlefield along with the following message:

 "IN 1914, NOTHING WOULD HAVE PROTECTED YOU FROM THE KIND OF THE RAIN POURING DOWN."

The umbrella served as reminder of just how merciful the sky today is, even when obscured by clouds. And how, a century on, it is imprerative not to forget, as peace proves to be fragile.
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