Museum of the Great War - An unexpected umbrella

In order to attract new visitors, the museum of the great war created a partnership with several hotels close to gare de l'Est, the Paris train station serving the city where the museum is located, only 20 minutes away. It provided the hotels with ordinary-looking, black umbrellas that were made available to guest at the reception desk in the event of inclement weather. Upon opening the umbrella, users were surprised to find themselves immersed in a 360° view of a WWI battlefield along with the following message:

 "IN 1914, NOTHING WOULD HAVE PROTECTED YOU FROM THE KIND OF THE RAIN POURING DOWN."

The umbrella served as reminder of just how merciful the sky today is, even when obscured by clouds. And how, a century on, it is imprerative not to forget, as peace proves to be fragile.

Malaysian Nature Society - "Be good to nature and it'll be good to you."

To promote nature appreciation in the city, we created a series of posters with pop-up birdhouses. These posters were sent as flat-packed mailers to partners and supporters of Malaysian Nature Society. Recipients became brand ambassadors and were encouraged to display the poster at their place of business.

Facebook round-up. #weekly 75

The seven most popular posts of the week.

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The Land Rover LR4 Escape Key.

Every prospective Land Rover adventurer has a day job and spends hours working on their PC every day. We decided to surprise them with the Land Rover LR4 Escape Key. A small object that lets them personalise their keyboard in a special way. Now when they’re at work and routine drives them up the wall, the key will serve as a gentle reminder to escape the everyday. And consider test driving the Land Rover LR4.

Credits

Advertising Agency: Y&R, Dubai
Chief Creative Officer: Shahir Zag
Creative Director: Shahir Zag, Joseph Bihag
Art Director: Joseph Bihag
Copywriter: William Mathovani
Head of Production: Amin Soltani
Producer: Leng Panganiban
Production Manager: Binnu Cherian
Business Director: Zaakesh Mulla
Account Manager: Pierre Farra
Account Manager: Farid Hobeiche
Account Executive: Dara Al Faqih
Client: Jean Atik, Marketing Manager, Jaguar Land Rover MENA
Production Company: Pixel Plus Media
Production Company: DeJavu Dubai
Photographer: Jacqui Nightscales Photography
Post Production Supervisor: Subash Mishra
Retoucher: Gitten Tom
3D Designer/Illustrator: Vineet Naik Parrikar

BOH Camomile - Calm, in a cup. #DM

Objective

To position BOH Camomile Tea as the calm moment in an otherwise frenetic day.

Idea

Show the difference a cup of BOH Camomile Tea can make to a harried person.

Execution

Each BOH Camomile tea bag features a design, printed using edible tea ink, depicting the stressed person's state of mind. Once the tea bag was immersed in a cup of boiling water, the edible tea ink dissolved, revealing a much calmer design. The Before/After effect served as a timely and memorable reminder of the calming properties found in every cup of BOH Camomile Tea.

Credits
Advertising Agency: M&C Saatchi, Malaysia
Creative Directors: Farrokh Madon, Henry Yap, Marzuki Maani, Neil Leslie
Art Directors: Choo Chee Wee, Pauline Ang
Copywriters: Farrokh Madon, Ahmad Fariz
Client Services: Farrah Harith, Sherina Binti Mohamed Zulkifli
Designer: Ellie See
Typographers: Pauline Ang, Ellie See
Print Producer: Sebastian Ng
Photographer: Jesse Choo
Photography Studio: Untold Images
Print Producer: Sebastian Ng
Color Separation: Ignition Graphic Production Sdn Bhd
Agency Producer: Sebastian Ng
Source: AOTW

POD Candle - “Cease fire, light a fire.”

The International Day of Peace (21 September) is an opportunity for everyone to inspire and act upon saving lives. Peace One Day is a non-profit organization with the objective to raise awareness of The International Day of Peace and is asking everyone to take part in the largest movement of global reduction of violence and conflict. 

This "Peace One Day" candle it is also a response to their invitation to come up with an idea that will help raising awareness for Peace Day and make it impossible for anyone to ignorre it. The idea is that you bring a new tradition in your life by giving or lighting a special candle in honor of Peace Day. What makes the POD Candle different from a regular candle is that it contains a gift or a message inside it. If adopted, it can be mass produced and it can contain anything from branded badges or branded fridge magnets to special symbols of peace. And the same time, it is encouraged that individuals make their own candles dedicated to Peace Day, containing a message important to their lives.

Credits:

Creative Director: Dan Mereanu
Additional credits: Irina Alexandrescu
Source: I Believe in ADV

Domino's Pizza - Eat hot. #DM

Domino's provides a really fast delivery so that pizza can always be hot when it gets to the customer's door.

We had to ensure that concept on the only point of contact with the client: his home. In general, addressed flyers in brazil tend to be an outdated media with a lot of bad and intrusive advertising. The challenge was to create something that really stuck. Using a door-to-door guerrilla strategy we came up with an original use of media: we placed flyers under each door (half in, half out) in a way that it seemed real oven spatulas delivering pizza inside the house. 

Credits:

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Executive Creative Director: Roberto Vilhena
Creative Directors: Gustavo Tirre, Alessandra Sadock
Art Director: Rodrigo Moraes
Copywriter: Frederico Cruz
Photographer: Max Moure / Hamdan
Illustrator: Rodrigo Moraes
Source: AOTW

Fevikwik - The First Reusable Piggy Bank.

A piggy bank is great for saving money. And useless once it's broken. But this is no ordinary piggy. It's a reusable one-the label says so. But how?

500 such piggys were given out to dealers across India. When they eventually broke it, they found a tube of Fevikwik instant adhesive inside.

Pleasantly surprised, they happily stuck together the "piggy" and reused it.

It gave the dealers a unique demo right in their homes and reasserted the brand's claim of instant fixing and ease of use.

Credits:
Advertising Agency: Ogilvy & Mather, Mumbai, India
Chief Creative Officer: Abhijit Avasthi, Rajiv Rao
Creative Director: Sameer Sojwal, Amitabh Agnihotri
Art Director: Shankar Kamble
Copywriter: Nandkishor Prabhukelusakar
Source: Campaign Brief Asia

Natasha Goulbourn Foundation - Moody Watch

To address depression issues that 4.5million Filipinos face, Campaigns & Grey partnered with the Natasha Goulbourn Foundation (NGF), an establishment to promote awareness and better understanding of depression as a medical condition, for this campaign. The main objective of this campaign was to raise funds to support the Foundation’s advocacy, information, education and communication (IEC) program. To be current and appealing, Campaigns & Grey’s design abides by today’s minimalist fashion with merely a subtle reference to our advocacy. The agency collaborated with watchmaker, Happy Hour, on a design that is intended to lift the spirits of both wearer and spectator. The face of the timepiece features literally, a human face with two dots for eyes and hour/minute hands transforming into a smile or frown.

Credits:

Advertising Agency: Grey, Singapore
Chief Creative Officer: Ompong Remigio
Art Directors: Natasha Bautista, Tina de Torres
Copywriter: Jameilee Que
Source: I Believe in ADV

LG - You Are The Lead Singer.

Attraverso la Voice Remover Function, il nuovo Mini System LG MCV 904 offre la possibilità di  trasformare qualsiasi brano in una base musicale per karaoke. A evidenziare questa caratteristica  è la coinvolgente trovata dell'agenzia Young & Rubicam di São Paulo.

Fonte: AOTW

The Franchise - Foursquare campaign

La promozione di The Franchise: a season with the San Francisco Giants, un reality in onda su Showtime Sports dal 13 luglio, è stata affidata a un'installazione in grado di erogare, tramite check-in, palle da baseball personalizzate, alcune delle quali addirittura autografate dal grande Willie Mays aka The Say Hey Kid. 

Air Action Vigorsol - A Fresh Sampling

Rubo da Bloguerrilla questo coinvolgente sampling realizzato a Roma lo scorso weekend. L'azione richiama chiaramente l'ultimo esilarante spot firmato Vigorsol.

The Sperm Bike

Da Copenaghen arrivano le immagini del singolare mezzo di trasporto utilizzato dall'European Sperm Bank per la consegna dei campioni presso i diversi centri per la fertilità.

Fonte: Copenhagenize

Peralba - Kamasutra Metropolitano

"Siete alla ricerca di un nido d'amore? Volete provare qualcosa di nuovo con il vostro partner? Bene, il nostro Kamasutra metropolitano è pensato proprio per voi! Il manuale vi insegnerà a fabbricare gli incastri fisici migliori negli ambienti e negli spazi che offre la città, mantenendovi sempre in sicurezza e spaziando con la fantasia. Si tratta di posizioni sicure e semplici che, con un pizzico di allenamento e di buona volontà, realizzeranno il sogno di una vita sessuale soddisfacente.
Per eseguirle, basta leggere attentamente le indicazioni di ogni scheda
aiutandosi anche con le esaustive immagini allegate."

Distribuita per le strade di Milano, questa divertente guida è stata ideata dall'agenzia guerrilla per promuovere le atmosfere da sogno offerte dal Motel Peralba di  Saronno. 

Fonte: Viralavatar

Trilux - Cone of light

Per promuovere la serie di lampade Torso di TRILUX, l'agenzia Serviceplan Sales di Amburgo ha trasformato un semplice mailing in un accattivante strumento interattivo.

Fonte: I Believe In Adv

Repromed - Don’t waste your sperm

L'agenzia Jamshop di Adelaide ha ideato questa sfacciata azione di direct marketing al fine di reclutare donatori di sperma per il centro di infertilità Repromed.

Fonte: I Believe in Adv

T-Mobile - Welcome Back (part II)

La campagna "Welcome Back" di  T-Mobile continua. Ad accogliere  i passeggeri dell'aeroporto di Londra Gatwick è, questa volta, Merton, il pianista diventato famoso grazie alle sue divertenti improvvisazioni su Chatroulette.
 

Fonte: Brainstorm9

Skoda Yeti - Park Assist System

Per evidenziare i benefici del Park Assist System della nuova Skoda Yeti, l'agenzia Cayenne di Milano ha trasformato una normale cartolina in un  divertente strumento interattivo.

 

The first real Vampire Party

Per stimolare le donazioni di sangue da parte dei giovani ungheresi, la compagnia telefonica DJUICE e la Croce Rossa hanno scelto di abbandonare la tradizionale via della sensibilizzazione per imboccare quella di un discutibile Do ut des: in cambio di  sangue, a ogni donatore è stato regalato un pass per l'esclusivo Vampire Party. L'iniziativa ha permesso di raccogliere in poche ore più di 25 litri di sangue.

Fonte: Ypsilon2 JeDBlogk

Porte aperte al Funeral Center.

Singolare iniziativa organizzata dall'agenzia Promostudio di Bari per il consorzio Funeral Center.