Ford - Sensor Poster.

To advertise the rear parking sensors feature in the new Ford Focus, we created a poster that simulates how they work. When someone gets close, the reverse lights automatically turn on and a beep sound starts. Increasing its frequency according to the proximity.

Below the car we have the concept:

"New Ford Focus | Now with rear parking sensors."

Credits:
Advertising Agency: JWT, São Paulo, Brazil
Executive Creative Director: Roberto Fernandez, Ricardo John
Creative Director: Fabio Brandão
Art Director: Lucas Aguiar
Copywriter: Raul Palhares
Photographer: Max Schendel
Source: I Believe in Adv

Justin Barber - Truth and Lies.

"This humorous poster series takes some of the most common, everyday lies we tell ourselves and hear from others, and bluntly translates them into the unequivocal truth. By visually representing the difference in what we often say but secretly mean, Truth and Lies uncovers the inane conversational nuances that reveal paradoxical dichotomies in our otherwise ordinary life. In other words, this is what you say, but (this is what you mean) - and we all know it".

Fonte: Behance Network