lunedì, settembre 3

POD Candle - “Cease fire, light a fire.”

The International Day of Peace (21 September) is an opportunity for everyone to inspire and act upon saving lives. Peace One Day is a non-profit organization with the objective to raise awareness of The International Day of Peace and is asking everyone to take part in the largest movement of global reduction of violence and conflict. 
This "Peace One Day" candle it is also a response to their invitation to come up with an idea that will help raising awareness for Peace Day and make it impossible for anyone to ignorre it. The idea is that you bring a new tradition in your life by giving or lighting a special candle in honor of Peace Day. What makes the POD Candle different from a regular candle is that it contains a gift or a message inside it. If adopted, it can be mass produced and it can contain anything from branded badges or branded fridge magnets to special symbols of peace. And the same time, it is encouraged that individuals make their own candles dedicated to Peace Day, containing a message important to their lives.


Creative Director: Dan Mereanu
Additional credits: Irina Alexandrescu
Source: I Believe in ADV
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