Give Blood - Blood, Sweat, Tears.

“Make sure London has everything it needs during the games.”



Credits:
Advertising Agency: DLKW Lowe, London, United Kingdom
Source: I Believe in ADV

"Oceaniaeuropeamericasafricaasia" - Rough stats on the 5 continents.

"I was reading about the logo one day and realized the colors represented the five continents, it’s beautiful and elegant, and I thought I could make something out of that.

The rings represent healthy competition and union, but we know the world isn’t perfect. Maybe understanding the differences is the first step to try to make things more equal.”

Gustavo Sousa