To create awareness for homeless issues in Vancouver, we wanted to highlight First United's efforts to help people get off the streets.
In order to represent all the homeless people First United has helped, we place life-size statues on streets in the downtown core. Upon closer inspection it became clear that there were no people inside the soiled clothes. A cup sitting in front of each 'homeless person' contained slips of paper with directions to facebook profiles for people who'd actually been helped off the street by First United. These profiles linked back to First United's website
Credits
Advertising Agency: DDB, Vancouver, Canada
Chief Creative Officer: Cosmo Campbell, Dean Lee, Mark Jenkins
Copywriter: Kevin Rathgeber, James Chutter, Cameron Reed
Art Director: Colin Hart, Mark Jenkins
Producer: Scott Russell
Account Manager: Karen Martin, Kaeda Camero
Source: I Believe in ADV
