When creating an advertising concept it often starts with a piece of paper and a pencil. With a good concept the idea comes to life and the magic starts. We used just basic tools for the animation, like paper, a pencil, a sharpener, an eraser, scissors, glue and a set square. When the sails of the Dutch windmill are turned, the whole scene comes to life. All elements pop up and the message ‘I WISH YOU CREATIVE HOLIDAYS’ appears. People can send the viral to their friends and can also download all graphics to get creative themselves.
Credits
Advertising Agency: van Santen Netwerk, Badhoevedorp, The Netherlands
Art Director / Illustrator: Bas Manders
Stopmotion animation: Patrick Raats, Balder Westein
Sounddesign: Bobkommer Soundstudio's
Published: December 2012
Source: AOTW
