British Airways - Interactive billboard in Piccadilly Circus. #lookup

Courtesy of a little digital magic, the young man in this poster really does know when it's a British Airways plane. And that really is the actual flight number and where it's flying in from.

Source: Bloguerrilla

Hashahar - Enjoy Like A Child!

To launch the three new flavors of Hashahar chocolate spread, a classic and favorite Israeli brand, we invited passers-by and passengers of public transport to photograph themselves with the sign which was designed to complement their arm gestures and create the illusion of continuity. They were then encouraged to tag the brand on Instagram.

Credits 
Advertising Agency: Inbar/Merhav/Nissan, Tel-Aviv, Israel 
Creative Director: Robby Nissan 
Art Director: Raphael Nattiv 
Copywriter: Yulia Feldman 
Photographer: Omer Messinger 
V.P strategy: Yahav Draizin 
Supervisor: Anat Perlis 
Account executive: Uri Avrahami 
Social networks manager: Elli Omazgin 
Digital account executive: Amit Vermus
Source: I Believe in ADV

Noah - Robbenkiller.

More than 900,000 seals are killed every year around the world.

NOAH took the fight against seal hunters to the streets.

Creating a billboard that encouraged people to use their small change to make seal hunters disappear.

Credits:

Advertising agency: Jung von Matt/Neue Elbe
Source: ADVERBLOG