3M Earplugs - Volume Pack

Brief: 

The task was to develop an original promotional packaging solution that immediately conveyed the product value of 3M’s Solar Earplugs – a product targeted at end users frequently requiring effective noise protection (such as musicians and festival-goers). Solution: 3M turned the purpose of the earplugs – to reduce noise – into an original package design. The container’s cap looks like the volume knob of a hi-fi system; when opening it to reach the earplugs, one seems to be turning down the volume.

Credits 

Advertising Agency: Scholz & Friends, Germany 
Chief Creative Officer: Martin Pross 
Executive Creative Director: Matthias Spaetgens 
Creative Direction: Robert Krause, Wolf Schneider 
Copy: Nils Tscharnke 
Art Direction: Sebastian Frese, Ralf Schroeder 
Agency Producer: Benito Schumacher 
Account Manager: Josef Hoehnow
Source: I Beleive In ADV

Clavin - Erection Blister (Limited Edition Packaging)

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Source: Behance

Anneke Short - Confessions of a Designer.

"In design, as in any domain, there are certain preconceptions about what designers think and do. This project is a collection of quotes that I have either found myself thinking or that I have heard my designer friends say, often on more than one occasion". 

Anneke Short

                                                                                    

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Fonte: Behance Network

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Così, i 10 più fortunati influential open source advocates, si sono visti recapitare un misterioso cubo dotato di un originalissimo sistema di "unboxing".


Fonte: Brainstorm9

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Si tratta di un simbolico packaging dalla indiscutibile forza comunicativa.



Fonte: Libero