IKEA - Who said a bathroom should be just a loo? #ambient

"For the first time, IKEA Italy decided to advertise their bathroom collection. The aim was to get the people into the stores. We did the opposite. We brought an IKEA bathroom to the people.

During the world's most important design expo, The Salone Internazionale del Mobile in Milan, we've hidden a 20 mq IKEA bathroom inside the worst place in the world: a chemical toilet.

When people discovered it they got crazy."

Credits

Advertising Agency: 1861United, Milan, Italy

Executive Creative Directors: Pino Rozzi, Roberto Battaglia

Creative Directors: Serena di Bruno, Francesco Poletti

Art Director: Serena di Bruno

Copywriter: Francesco Poletti

Account Director: Silvia Cazzaniga

Account Supervisor: Matilde Dettin
Source: I Believe in ADV

Ford Selección - Used Cars That Smell New

Ford Selección the brand of used car of Ford wanted to bring back the same excitement to their used that the new one have. The idea was easy, add them Smell New, not just an advert but the full sensation of be the first one that uses that car.

Credits

Advertised brand: FORD

Advert title: SMELLS NEW

Headline and copy text FORD SELECCION: Used cars that smell new.

Advertising Agency: BASSAT OGILVY MADRID

Agency website: http://bassat-ogilvy.es/

Creative Director: Alvar Suñol

Art Director: Alberto Espeja

Copywriter: Gonzalo Urbez

Additional credits:

Published: April, 2012

Urban Plant Tags

"There’s no limit to what can be planted in the ground. These tags highlight a few of the smaller things we all see every day."
By Carmichael Collective

MASP Art School - "Open enrollment."

Credits:

Advertising Agency: DDB, Brazil

Creative Directors: Sergio Valente, Marco Versolato, Wilson Mateos, Luciano Lincoln

Art Director: Leonardo Rotundo

Copywriter: Fred Sekkel

Illustrators: Marcos Falcão, 6B Estúdio

Photographer: Ricardo Barcellos

Account Supervisors: Mônica de Carvalho, Andrei Croisfelt, Daniel Malavazzi, Adriana Barreto

Patricia Waller - Broken Heroes

"My ambiguous universe wrought from our turbulent modern existence is focused on art, commerce, technology, and pop culture. In a subversive tongue-in-cheek manner, I mix together the absurd and the bizarre, careful observations of everyday life and an interest in humanity, to create the different phases of my work.

Due to the technique of crocheting, traditionally a handcraft that is carried out in the intimacy of a cozy home, my artworks seem harmless at first sight.

But if you take a closer look, you will discover biting irony and a strong dose of nastiness."

Patricia Waller

Semafory

Czech artist Roman Tyc, has been jailed for this urban intervention.

School of Visual Arts - Post-it idea.

Credits:

Advertising School: School of Visual Arts, New York, USA

Creative Director: Jack Mariucci

Art Directors: Camilo Galofre, MyTran Dang

Vigineo Home Security Systems

“Because you can’t always trust luck.”

Credits:

Advertising Agency: Ogilvy & Mather Paris, France
Executive Creative Director: Chris Garbutt
Art Directors / Copywriters: Florian Bodet, Nicolas Lautier, Baptiste Clinet
Photographer: Patrick Messina
Illustrator / Typographer: Mr. Messy
Source: I Believe in ADV

Canned Air from Paris.

Created by Kirill Rudenko

The "AIR from PARIS" is a middle-sized can filled with the spirit of the city, a piece of world heritage. The can is 88 mm (3,46 in) high and 86mm (3,38 in) in diameter.

We have established a direct contact to a supplier in Paris, France. Each week we receive a few hundreds of gallons of fresh air from Paris. The Air Formula is:

20% The Louvre

20% Notre Dame 

25% Eiffel Tower

15% Musée d'Orsay

10% Champs-Elysées

10% Sacre Coeur 

ATTENTION! May contain traces of liberté, égalité and fraternité.

The product is 100% organic. Fresh air from Paris relieves stress, cures homesickness
and helps fighting nostalgia. It is made by careful hands in the heart of the city. All descriptions on the can are in English. 

Get yourself a piece of the City to remember. Feeling down? Got the blues? Buy a whole box of Air and open the cans whenever you feel sad, remember the atmosphere, marvelous time you spent in Paris and feel better. Never been to Paris? Order your can online and begin your journey while still at home!

The Air of Paris is also a great gift for your friends and family. Forget the magnets, cups and plates. Bring home something everybody will love and ask questions about, and if anybody is suspicious, just open the can and let them feel the spirit of a thousand years old city.

We are preparing some great cans from other magnificent cities. Stay tuned!

Genis Carreras - "Philographics".

Determinism

Positivism

Utilitarianism

Scepticism

Existentialism

Authoritarianism

Deism

Relativism

Dualism

Holism

Reductionism

Realism

Dogma

Humanism

Source - geniscarreras.com