The Mercedes-Benz billboard that shows you what you're breathing.

"Everyday, hundreds of thousands of Joburgers commute by car, adding smog and pollution to our already polluted city.

So we saw an opportunity to showcase Mercedes-Benz BlueEFFICIENCY technology, which gives off fewer emissions and uses less fuel than other vehicles.

We created a billboard, with a special chemical treatment, which discoloured as it absorbed smog and pollution. This showed Joburg motorists what their cars spew into the air every day. Driving a Mercedes-Benz with BlueEFFICIENCY could help change this and the very air we breathe."

Credits:

Agency: Net#work BBDO

Art Director: Warwick Rautenbach

Copywriter: Liam Olding

Fonte: Paperplane + Youtube

Hana Pesut - Switcheroo.

"A switcheroo is a sudden unexpected variation or reversal."

Fonte: Sincerely Hana

Erika Iris Simmons - The Ghost in the Machine

“The Ghost in the Machine series was inspired by some strange ideas. How at one level we are cellular beings and another we are a single self. The single cassette tape I thought of as representing the mind. The tape ribbon represents our thoughts, the data within. Taking that data – those bits of memory – and rearranging them to form what we see as a face is my way of finding a “ghost in the machine.” I also liked the fact that when you look at a portrait like Jimi Hendrix out of a cassette tape, you can almost hear the music in your head – so your own “data” is responding to what you see."

Fonte: iri5

Bent Objects.

“We all have different perspectives and my perspective happens to be kind of strange and twisted.”

Terry Border

Subvertising n. 48

Buona lettura.