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mercoledì, febbraio 22

The Mercedes-Benz billboard that shows you what you're breathing.

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"Everyday, hundreds of thousands of Joburgers commute by car, adding smog and pollution to our already polluted city.
So we saw an opportunity to showcase Mercedes-Benz BlueEFFICIENCY technology, which gives off fewer emissions and uses less fuel than other vehicles.
We created a billboard, with a special chemical treatment, which discoloured as it absorbed smog and pollution. This showed Joburg motorists what their cars spew into the air every day. Driving a Mercedes-Benz with BlueEFFICIENCY could help change this and the very air we breathe."



Credits:
Agency: Net#work BBDO
Art Director: Warwick Rautenbach
Copywriter: Liam Olding

Fonte: Paperplane + Youtube

venerdì, febbraio 17

Erika Iris Simmons - The Ghost in the Machine

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“The Ghost in the Machine series was inspired by some strange ideas. How at one level we are cellular beings and another we are a single self. The single cassette tape I thought of as representing the mind. The tape ribbon represents our thoughts, the data within. Taking that data – those bits of memory – and rearranging them to form what we see as a face is my way of finding a “ghost in the machine.” I also liked the fact that when you look at a portrait like Jimi Hendrix out of a cassette tape, you can almost hear the music in your head – so your own “data” is responding to what you see."











Fonte: iri5

Bent Objects.

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“We all have different perspectives and my perspective happens to be kind of strange and twisted.”









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