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giovedì, aprile 12

Tippexperience 2 - The Hunter and The Bear are back to celebrate their birthday !

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The hunter and the Bear are back! After the worldwide success of the first season, which has generated more than 50 million views on Youtube, Buzzman agency and Tipp-­-Ex® do it again.
In 2010, the Hunter and the Bear proposed you to rewrite the story. This year, Season 2 goes further by giving you the power to rewrite History.
April 12th 2012. The bear and the hunter are celebrating the anniversary of their meeting, while a meteorite suddenly appears and destroys everything on its way! To escape the end of the world, only one solution: use the Tipp-­-Ex® roller tape to remove the year 2012 from the video title and travel in time!







CREDITS

Advertiser:
Marketing Director Europe: Alexis Vaganay
Marketing Manager Europe: Nathalie Hoffherr
Senior Product Manager Europe: Evita Panteleon
Agency:
BUZZMAN
- Creative Director / CEO : Georges MOHAMMED-­CHERIF
- General Manager: Thomas GRANGER
- Copywriter : Tristan DALTROFF
- Art Director : Louis AUDARD
- Project Managers : Olivier LOPEZ, Marion QUESADA
- TV Producer: Vanessa BARBEL, Elodie POUPEAU
- Digital Production Manager: Laurent MARCUS, Julie BOURGES
- Community Managers: Hubert MUNYAZIKWIYE, Julien SCAGLIONE
- Film Production: les Télécréateurs
- Director : Adrien ARMANET
- Web Production: Les 84

Tnx Julien Scaglione

mercoledì, aprile 11

Urban Traps.

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"Urban Traps is a project where we lay traps for certain subcultures. Our goal is protect neighborhoods from infestation and collect different species for further study."

Hipster Trap

Tea Party Trap

Bridge & Tunnel Trap

TNT - "Push to add drama".

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"To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text "Push to add drama" invited people to use the button. And then we waited... "


Credit:
Advertising Agency - Duval Guillaume Modem

martedì, aprile 10

Hendrix Studios - Live Shower

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A beautiful action to encourage young musicians.


Credits:
Advertising Agency: Twiga, Moscow, Russia
Creative Director: Anna Gladkova
Art Director: Daniil Ryabota
Copywriter: Sergey Fedorov

martedì, aprile 3

Word as Image

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"This project started nearly twenty years ago as an assignment in my typography class at art school. Students were encouraged to see letters beyond their dull, practical functionality. We played with their unique shapes and tinkered with their infinite possibilities. The challenge was hard, so the reward of “cracking” a word felt great. This became a lifelong project for me."
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