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lunedì, maggio 7

Faber-Castell - “Artist Color Pencils”.

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"To promote Faber-Castell’s top-of-the-line range of “Artist Color Pencils”, we re-created well-known masterpieces such as Vincent Van Gogh’s “Terrace Cafe at Night” and Edvard Munch’s “The Scream” using thousands of color pencils as the medium itself."



Credits:
Advertising Agency: Ogilvy & Mather, Singapore
Chief Creative Officer: Steve Back
Creative Directors: Troy Lim, Jon Loke
Art Directors: David Stevanov, Kairong Ku, Si Hui Heng, Jon Loke
Copywriters: Adeline Siow, Troy Lim
Illustrators: Dash Kadam, Inessa Loh, Loh Yi Qi, Danny Ong, Alicia Tan, Joycie Koor, Brandon Sim
Photographers: Jimmy Fok, Calibre Pictures
Account Managers: Shirley Tay, Ng Hui Min
Retoucher: Lay Leng

venerdì, maggio 4

IKEA - Who said a bathroom should be just a loo? #ambient

1 commenti
"For the first time, IKEA Italy decided to advertise their bathroom collection. The aim was to get the people into the stores. We did the opposite. We brought an IKEA bathroom to the people.
During the world's most important design expo, The Salone Internazionale del Mobile in Milan, we've hidden a 20 mq IKEA bathroom inside the worst place in the world: a chemical toilet.
When people discovered it they got crazy."






Credits
Advertising Agency: 1861United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Serena di Bruno, Francesco Poletti
Art Director: Serena di Bruno
Copywriter: Francesco Poletti
Account Director: Silvia Cazzaniga
Account Supervisor: Matilde Dettin
Source: I Believe in ADV

giovedì, maggio 3

Ford Selección - Used Cars That Smell New

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Ford Selección the brand of used car of Ford wanted to bring back the same excitement to their used that the new one have. The idea was easy, add them Smell New, not just an advert but the full sensation of be the first one that uses that car.


Credits
Advertised brand: FORD
Advert title: SMELLS NEW
Headline and copy text FORD SELECCION: Used cars that smell new.
Advertising Agency: BASSAT OGILVY MADRID
Agency website: http://bassat-ogilvy.es/
Creative Director: Alvar Suñol
Art Director: Alberto Espeja
Copywriter: Gonzalo Urbez
Additional credits:
Published: April, 2012

Urban Plant Tags

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"There’s no limit to what can be planted in the ground. These tags highlight a few of the smaller things we all see every day."
By Carmichael Collective







lunedì, aprile 30

MASP Art School - "Open enrollment."

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Credits:

Advertising Agency: DDB, Brazil
Creative Directors: Sergio Valente, Marco Versolato, Wilson Mateos, Luciano Lincoln
Art Director: Leonardo Rotundo
Copywriter: Fred Sekkel
Illustrators: Marcos Falcão, 6B Estúdio
Photographer: Ricardo Barcellos
Account Supervisors: Mônica de Carvalho, Andrei Croisfelt, Daniel Malavazzi, Adriana Barreto
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