Shark-finning sundial

Over 73 million sharks are killed for their fins every year, primarily for use in shark-fin soup.

South Africa is a major centre for the shark fin trade. The Endangered Wildlife Trust and Sharklife Conservation Group joined forces to bring shark-finning front of mind for South Africans. A limited budget and the prevalence of other equally deserving conservation campaigns were seen as barriers.

We produced unconventional sundials, using a fin’s shadow to count the number of sharks slaughtered every hour. These sundials were placed in busy public spaces across the country and an SMS mechanic allowed people to quickly and easily donate to the cause.

Credits:

Advertising Agency (Name, City, Country): TBWA\Hunt\Lascaris Johannesburg, South Africa

Creative Director: Justin Wright

Art Director: Justin Wright

Copywriter: Mike Vines

Producer: Greg Pentopoulos

Photographer: Clive Stewart

Executive Creative Director: Matthew Brink

Executive Creative Director: Adam Livesey

Executive Creative Director: Damon Stapleton

Published/Released/Aired (Month, Year): 26 March 2012

Faber-Castell - “Artist Color Pencils”.

"To promote Faber-Castell’s top-of-the-line range of “Artist Color Pencils”, we re-created well-known masterpieces such as Vincent Van Gogh’s “Terrace Cafe at Night” and Edvard Munch’s “The Scream” using thousands of color pencils as the medium itself."

Credits:

Advertising Agency: Ogilvy & Mather, Singapore

Chief Creative Officer: Steve Back

Creative Directors: Troy Lim, Jon Loke

Art Directors: David Stevanov, Kairong Ku, Si Hui Heng, Jon Loke

Copywriters: Adeline Siow, Troy Lim

Illustrators: Dash Kadam, Inessa Loh, Loh Yi Qi, Danny Ong, Alicia Tan, Joycie Koor, Brandon Sim

Photographers: Jimmy Fok, Calibre Pictures

Account Managers: Shirley Tay, Ng Hui Min

Retoucher: Lay Leng

Source: I Believe in Adv

IKEA - Who said a bathroom should be just a loo? #ambient

"For the first time, IKEA Italy decided to advertise their bathroom collection. The aim was to get the people into the stores. We did the opposite. We brought an IKEA bathroom to the people.

During the world's most important design expo, The Salone Internazionale del Mobile in Milan, we've hidden a 20 mq IKEA bathroom inside the worst place in the world: a chemical toilet.

When people discovered it they got crazy."

Credits

Advertising Agency: 1861United, Milan, Italy

Executive Creative Directors: Pino Rozzi, Roberto Battaglia

Creative Directors: Serena di Bruno, Francesco Poletti

Art Director: Serena di Bruno

Copywriter: Francesco Poletti

Account Director: Silvia Cazzaniga

Account Supervisor: Matilde Dettin
Source: I Believe in ADV

Ford Selección - Used Cars That Smell New

Ford Selección the brand of used car of Ford wanted to bring back the same excitement to their used that the new one have. The idea was easy, add them Smell New, not just an advert but the full sensation of be the first one that uses that car.

Credits

Advertised brand: FORD

Advert title: SMELLS NEW

Headline and copy text FORD SELECCION: Used cars that smell new.

Advertising Agency: BASSAT OGILVY MADRID

Agency website: http://bassat-ogilvy.es/

Creative Director: Alvar Suñol

Art Director: Alberto Espeja

Copywriter: Gonzalo Urbez

Additional credits:

Published: April, 2012

Urban Plant Tags

"There’s no limit to what can be planted in the ground. These tags highlight a few of the smaller things we all see every day."
By Carmichael Collective